Selecting the best ecommerce solution is as critical as starting an ecommerce business. It serves as the heart of any ecommerce operations. Any small mistake can costs lot of money, if your ecommerce solution has flaws. This even can lead to a big crisis in your business.
An ecommerce platform or system will make sure that the website performs well in terms of content management, Sales, payment processing, Searchandising etc. Following are several factors to be considered before you select an ecommerce solution for your business.
You must be clear with your budget, when you go in pursuit of an ecommerce application. You must face the truth that it cost a fortune to own an ecommerce solution. However, there are a few open-source vendors available for start-ups, who do not want to spend much at the outset. For large enterprises, solutions like ATG Commerce will suit their business, as the platform is capable for scaling up and provides comprehensive support.
Understand the Customer
Understanding the customer is critical in an ecommerce business. Your website is the shop and through that customer s will buy their favorite products. If the navigation is difficult for the customer, then it will take a toll on your business. This is also the same in the case of design. If it is not sleek enough then it won’t encourage the customers to come back again. So you should make sure that this criteria in satisfied in your proposed ecommerce solution.
Always look for an ecommerce solution vendor who provides comprehensive support to your business. You are eligible for such support since you have already paid a hefty amount in the form of license. It would require a herculean task to replace a vendor in ecommerce.
If your vendor’s clientele include some successful ecommerce companies, then there are experts. You should try to talk to some of the mentioned clients also to make sure that the furnished details are correct. You would get more clarity on the vendor’s capability when you talk to their clients, because they have experienced that. From that you can gauge vendor’s technical capability, delivery time, support, quality etc.
Top eCommerce solution vendors
- Oracle ATG Commerce – owned by ATG, which has been recently acquired by the Oracle Corporation.
- IBM Web sphere – Owned by IBM Inc.
- Magento Commerce – Open Source Solution.
- Network Solutions Ecommerce Suite – Owned by the famous domain registrar – Net Work solutions.